July 9, 2014 Mn Mnr

Garry Mouat’s tale (designer)


Peter had a very strong vision for the direction that the Real World label should take – for how the studios in Box could be central to recording musicians with state-of-the art equipment, yet still preserve all of the ethnicity and the roots-level feel of the music. To put the music onto a world stage, but at the same time not compromise what it was that he himself appreciated and loved in that music. So that informed our brief – to build a graphic framework that represented Peter’s vision. The fact that we were able to create something that has lasted this long, with that kind of resilience and longevity, it’s great that it still does work. Fantastic.

Real World Records

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